Throughout 1986, after carrying out some works in the building of the famous St. Nicholas Church, it was opened museum exhibits. On the top floor is an exhibition hall and on the first floor turned exhibition entitled "Folk Art Ustyug earth." Today this building houses the Museum of Ethnography. The richest fund collections of the museum provide an opportunity to see all the wide variety of folk art, born in Ustyug region 17 early 20th century, namely the magnificent patterned weaving (Harness, pestryad, election, election), a bottom heel, embroidery, painting and wood carving, perforation and forging, ceramics.

Possess a unique skill Ustyug masters in weaving Branagh, which always differed amazing color saturation and richness of ornament. Shoulder scarves, aprons, shirts, towels, belts adorned with unique patterns made by white, red or colored worsted yarns. Yellow, blue, purple, orange, green and tones tissues gave vivid and pronounced decorative. Geometric ornament characterized by the nature of the technique. Patterns were made up of crosses, triangles and lozenges. Often included in the composition images of young ladies or gentlemen, horses, birds, horsemen, which served as a characteristic feature of weaving Branagh Great Ustyug. People have long believed that all patterns are only good in itself, that help to protect from evil.

A particular artistic taste different exquisite embroidery Ustyug masters who used in his work, and white colored pens, vestibule, cross and verhoshov. The patterned ornament Podzorov and towels amazingly beautiful floral motifs as well as images of snow leopards, birds, deer and female silhouettes.

Numerous ways of decorating fabrics could be reflected in women's attire. On display are festive costumes for women ages 19-20, who have preserved the traditions of Russian national clothes and unique splendor of true beauty, gives every woman or girl. The most beautiful exhibit festive costumes woven from poluparchevyh and silk fabrics with hats decorated with numerous jewels, Pearl Earring, and cervical and breast ornaments. Actively used: maiden ligation, Coruña, a crown, a white scarf with flowering shrubs, made of gold, headdress embroidered with silver and gold threads, pearl dice and more.

Considerable spread of Veliky Ustyug received and artistic wood processing. Masters used volume, notched, through-carved, painted in the future or having painted. Almost all the items related to the weaving, processing flax, sewing clothes - wag, spinning wheels, Rubel, details of the loom. Buckets, liqueurs, buckets and giant solonitsy-Utitsa differed amazing harmony of shapes and smooth silhouette. The high development of culture of woodcarving show gingerbread boards, is a form of baking cakes.

The Museum of Ethnography has a corner dedicated to the interior of a peasant's hut. Presented are: spinning wheel, holiday arc cradle chests zaborki, opeche, sliding postantsy and entrance to golbets - all decorated with colorful flower paintings, made in the form of a wrist and has an incredible popularity in homes of peasants. The exposition also has a variety of pottery: jug, pots, beer cups, vessels and numerous pots of tar.

All the works are well represented in the Museum of Ethnography, talking about frantic richness of Russian culture, as well as the unquenchable talent Velikoustyuzhsk masters.

In addition, the Museum of Ethnography can celebrate such a momentous occasion like a wedding. Newlyweds become participants of surprising play actions, which by tradition is carried on every wedding. Exposure wooden hut in a wedding decoration wise matchmaker, Russian costumes, bright decoration - all waiting for those couples who decide to spend an unforgettable day at the Museum of Ethnography.